Summary of Chapter 4
To build a positive culture, you need to care. Care about your people, your
customers, your suppliers, your community.
Open and honest communication with vulnerability being the first deposit in the Cultural Trust Bank account.

Be patient. It took years to build the existing culture, and it will take time to
develop a different culture.

Do the necessary (not sexy) task of putting in place Systems and Processes – all with a purpose.

Be clear on the Culture you want to create. My favourite is Accountability.
Even a great culture can degrade eventually over time so keep working at it!